31 October 2025

Case Study: Fell Clothing x Tiger Fulfilment

We are proud to support Fell Clothing, an independent UK running brand, with fully integrated ecommerce fulfilment. From secure storage and accurate pick and pack to seamless Shopify integration and nationwide shipping, we help the brand scale without operational pressure.

How we support Fell Clothing with seamless ecommerce fulfilment

Launching a start-up clothing brand is exciting. Scaling it sustainably is the real challenge.

As order volumes grow, so does the operational pressure. Stock needs storing. Orders must be picked and packed accurately. Customers expect fast, reliable shipping. Returns need processing efficiently.

That is where we come in.

At Tiger Fulfilment, we provide ecommerce fulfilment services in the UK that allow brands like Fell Clothing to focus on product, community and growth, while we take care of storage, packaging and shipping.

 

About Fell Clothing: a purpose led UK running brand

Fell Clothing is an independent UK running brand inspired by the Northern fells. Built around sustainability and performance, the brand creates natural, microplastic free running apparel designed for comfort, durability and adventure.

As a growing ecommerce brand operating through Shopify, Fell Clothing needed a fulfilment setup that matched its ambition. One that could scale with demand while maintaining high standards of customer experience.

 

Why fulfilment is critical for start-up clothing brands

For many early stage ecommerce brands, fulfilment starts in a spare room or small storage unit. That works for a while. Then growth creates friction.

Common challenges include:

• Limited storage space
• Manual order processing
• Delays during busy periods
• Inconsistent packaging
• Time lost managing courier bookings
• Difficulty scaling during product launches

When founders spend more time packing parcels than building the brand, growth slows.
Professional ecommerce fulfilment removes these barriers and creates operational structure from day one.

 

How we support Fell Clothing at Tiger Fulfilment

We manage Fell Clothing’s storage, pick and pack, and nationwide shipping from our UK warehouse so the brand can grow confidently.

Secure storage and inventory management

We store Fell Clothing’s products securely within our warehouse, providing organised inventory management and clear stock control. This removes the need for the brand to manage physical space or internal warehousing.

Accurate pick and pack services

Every order is picked and packed professionally according to predefined brand requirements. Accuracy is critical for clothing brands where size, colour and presentation matter.

Nationwide shipping and returns handling

We manage UK distribution and process returns efficiently, ensuring customers receive a smooth end to end experience.

 

How Shopify integration streamlines fulfilment

Fell Clothing operates through Shopify, and our systems integrate directly with the platform.

Here is how our Shopify fulfilment integration works:

Orders sync automatically

When a customer places an order, it flows directly from Shopify into our warehouse management system. There is no manual input required.

Real time inventory updates

Stock levels update automatically between Shopify and our fulfilment system. This reduces overselling and provides accurate inventory visibility.

Automated picking and dispatch

Once received, orders trigger our pick and pack workflow. Shipping labels are generated, parcels are prepared and dispatched efficiently.

Tracking returned to the customer

Tracking details are pushed back into Shopify, so customers receive automated delivery updates.

For growing ecommerce brands, this automation reduces errors, saves time and creates a professional customer experience.

 

Why clothing brands benefit from outsourced fulfilment

Clothing brands in particular require accuracy and presentation. Incorrect sizes, damaged packaging or slow dispatch can quickly affect brand perception.

By working with us at Tiger Fulfilment, brands gain:

• Professional warehousing infrastructure
• Integrated Shopify fulfilment
• Reduced operational overhead
• Predictable fulfilment costs
• Improved customer satisfaction

Fulfilment becomes structured and scalable instead of reactive.

 

Looking for ecommerce fulfilment?

If you are ready to simplify your fulfilment and build infrastructure that supports long term growth, get in touch with our team and start the conversation.

let’s talk

Get in touch to see how we can help your business